FESTUS ALAMU OGUNSAKIN

Content Strategist & Digital Marketing Professional

LinkedIn

About

Highly analytical and results-driven Content Strategist and Digital Marketing Professional with 4+ years of experience in creating high-impact SEO content, managing complex projects, and driving digital engagement. Proven ability to leverage data-driven insights and cross-functional collaboration to enhance brand visibility and achieve measurable business outcomes in dynamic environments. Seeking to apply expertise in content optimization, strategic planning, and digital campaigns to a challenging role in the digital marketing or media sector.

Work Experience

Content Writer and Publisher

Mita Technologies

Aug 2022 - Present

Ibadan, Oyo State, NG

Led content creation and strategic marketing support, driving content development from ideation to publication and enhancing digital presence.

  • Developed and produced diverse SEO-optimized content, including articles, webinars, white papers, and blog posts, enhancing online visibility and engagement.
  • Provided strategic support for digital marketing campaigns and product rollouts by creating comprehensive marketing briefs and collateral, streamlining project development workflows.
  • Managed the end-to-end content lifecycle, from conducting stakeholder interviews and independent research to implementing editorial calendars and tracking projects, ensuring timely delivery of high-quality content.
  • Collaborated cross-functionally with Design and Digital teams to ensure seamless content launch and implementation across internal and external platforms.

Content Writer and Publisher

D2 Digital Solution Hub

Apr 2021 - Sep 2023

Ibadan, Oyo State, NG

Crafted multi-platform content and managed editorial workflows, driving brand engagement and optimizing content strategy through data-driven insights.

  • Created and edited compelling content for diverse platforms, including websites, email marketing campaigns, product descriptions, videos, and blogs, to enhance brand experience and audience engagement.
  • Organized and managed writing schedules to consistently deliver drafts and finished projects within established deadlines.
  • Leveraged industry best practices and assessed performance data and feedback to optimize content strategy, ensuring alignment with the company's mission and identifying opportunities for improvement.

Bank Officer

Ebedi Microfinance Bank

May 2020 - Feb 2021

Iseyin, Oyo State, NG

Managed client financial transactions and provided advisory services, fostering customer relationships and supporting the bank's growth objectives.

  • Managed daily financial transactions for a diverse client base, ensuring accuracy and efficiency in banking operations.
  • Provided tailored financial advice to clients on investments, loans, and other financial services, enhancing client financial literacy and satisfaction.
  • Conducted credit checks and engaged proactively with prospective and existing customers to identify needs and recommend suitable financial products, contributing to client acquisition and retention.

Adhoc Staff

Independent Electoral Commission (INEC)

Mar 2019 - Apr 2019

Ibadan, Oyo State, NG

Supported electoral processes by ensuring fair and accurate conduct of voting as an Assistant Presiding Officer.

  • Assisted in the fair and accurate conduct of electoral processes as an Assistant Presiding Officer during the national elections.
  • Ensured strict adherence to electoral guidelines and maintained order and integrity throughout voting procedures.

Education

Business Administration

Federal University, Birnin-Kebbi

Second Class Upper

Sep 2015 - Jul 2019

Birnin-Kebbi, Kebbi State, NG

Certificates

Data Analytics Essential Course

Cisco Network Academy

Digital Marketing & E-commerce Professional Certificate

Google

Project Management: Professional Certificate

Google

Understanding Research Methods

University Of London (Online)

Soft Skill Training

Jobberman

Skills

Digital Marketing

  • SEO
  • Content Writing
  • Blogging
  • Email Marketing
  • Campaign Management
  • Brand Experience
  • Digital Campaigns

Content Strategy & Production

  • Content Creation
  • Content Editing
  • Editorial Calendar Management
  • White Papers
  • Webinars
  • News Releases
  • Company Bios
  • Product Descriptions
  • Video Scripts

Project Management

  • Project Development
  • Project Rollout
  • Timeline Management
  • Marketing Trackers
  • Content Review
  • Project Intake

Stakeholder Engagement

  • Client Relations
  • Customer Engagement
  • Internal Communications
  • External Communications
  • Cross-functional Collaboration

Data Analysis & Optimization

  • Feedback Assessment
  • Performance Data Analysis
  • Content Optimization
  • Market Research

Communication

  • Compelling Content
  • Presentations
  • Discussions
  • Professional Development

Financial Services

  • Financial Transactions
  • Financial Advice
  • Credit Checks
  • Customer Service